Smokey the Bear Sutra
Title
Smokey the Bear Sutra
Subject
Environmentalism
Description
This leaflet satirizes the popular image of Smokey the Bear, created by the Advertising Council in 1944, in a sutra, Buddhist-style text. Addressing the ecological crisis of the late-1960s and 1970s, this leaflet suggests the displacement of individualized responsibility for environmental preservation.
Creator
unknown
Source
Roz Payne
Publisher
Center for Digital Research in the Humanities, University of Nebraska-Lincoln
Date
ca. early-1970s
Format
mimeograph
Language
en-US
Type
leaflet
Coverage
ca. 1960s and 1970s
Original Format
Leaflet
Citation
unknown, “Smokey the Bear Sutra,” Roz Payne Sixties Archive, accessed March 21, 2025, https://rozsixties.unl.edu/items/show/615.