Viva Che

Title

Viva Che

Subject

New Left

Description

On an orange field, this button contains the words, “Viva Che,” in black. Representing the cult of personality Che Guevara developed internationally following his death in 1967, this button signifies the international appeal of Guevara, particularly his armed involvement in the Cuban Revolution and Bolivia campaign. Guevara embodied the image and philosophy of intellectual Marxism coupled with guerilla warfare tactics. Wearing a Che t-shirt or button, or hanging a Che poster on the wall of a bedroom or office, was meant to signify a person's own (aspired to) radicalism.

Creator

unknown

Source

Roz Payne

Publisher

Center for Digital Research in the Humanities, University of Nebraska-Lincoln

Date

ca. late-1960s

Format

Button

Type

Physical Object

Collection

Citation

unknown, “Viva Che ,” Roz Payne Sixties Archive, accessed January 20, 2021, https://rozsixties.unl.edu/items/show/242.

Output Formats